Q: What has been the key to your success?

A: From a young age, I have been ambitious, driven and I've worked extremely hard. Hairdressing is in my DNA and, yes, I'm good at cutting hair and passionate about delivering excellence but I have always recognised that, to achieve dreams, I need to stay focused and treat colleagues, peers and clients with the utmost respect - in the way that I wish to be treated. 
Developing a personal profile and building a successful business is a huge learning curve. Making mistakes, certainly in the early years, constantly and to look at them from every angle. A successful person will always have the attitude that you can never stop learning. Having a strong team who share my passion and the support of close family and friends has also played an important role. 

Q: What is the best business advice you have been given?

A: That everyone has an opinion, but it is not always the right opinion! The "right" opinion has to be the right one for you as an individual: for your business, your lifestyle, your family and your personal goals. Stay authentic and always give yourself time and space to step away and enjoy things that are important to you. This gives you a clear mind and the chance to reflect on your goals. 

Q: Why is entering awards important?

A: Entering awards helps us to develop as a business. Not only do awards strengthen your brand awareness on a local and national scale, they encourage us to study our successes, evaluate our decisions and then adopt new strategies that can become a blueprint for moving forward. To win awards, you have to be constantly evolving and always thinking outside the box - this mentality is critical to take the business to the next level. 

Q: How has being an NHBF Member benefits you and your business over the years?

A: The NHBF is like a salon owner and stylist's bible rolled into one - it is an excellent and reliable source of reference for the business. The Legal Lifeline and practical support on managing people, employment contracts and policies is just incredible, with the introduction of GDPR earlier this year being the perfect example. To have a trusted body for industry standard guidelines for both my salons and my stylists to operate within is a huge reassurance