Hellen Ward the NHBF's first Beauty Ambassador.

In 2018 the NHBF unveiled its brand new sister trade association, the NHBF. The NHBF was delighted to announce that Hellen Ward, MD of Richard Ward Hair and Metrospa as the NHBF's first beauty ambassador. 

Hellen Ward is the director and co-founder of Richard Ward Hair and Metrospa, Vice President of the British Association of Women Entrepreneurs, and a regular columnist in Professional Beauty. Read our Q&A with Hellen here.

Hellen Ward

October 2018

Launch of NHBF

I have always admired the important work the NHBF does

In October 2018 the NHBF announced Hellen as it's first ambassador. Hellen said, 'I have always hugely admired the important work the NHBF does. It's fantastic news that the NHBF will be providing the same valuable support for beauty salons, taking the stress out of running a hair or beauty business, and saving salon owners a huge amount of time and money.'


November 2018

Business Awards

Hellen attended the NHBF Business Awards to celebrate some of the best businesses in the hair and beauty industry. Hellen took to the stage to share the news on the NHBF and why she had taken on the role as the NHBF's first beauty ambassador. 

Find out more about the NHBF Business Awards here.

Hellen Ward

January 2019


In the January/February issue of salonfocus, Hellen shared her knowledge on how business owners can successfully introduce a new beauty service to their salon. You can view Hellen's advice here.


February 2019

Pro Beauty London

Hellen attended the NHBF networking drinks reception at Pro Beauty London where she met NHBF Members, press and industry influencers. Hellen discussed the launch of the NHBF and what we've been working on. Including the beauty health and safety kit, beauty allergy and sensitivity testing toolkit and qualifications and age restrictions fact sheet. 


March 2019


Hellen appeared in the revamped Spring salonfocus sharing her top tips on how to tap into the boom of male grooming. NHBF Members can check out the latest issue of salonfocus here - where you'll be able to read all of Hellen's top tips plus so much more.


Hellen Ward competition

An NHBF competition for salon owners launched to provide the opportunity for six salon owners to win a full day on one of Hellen's renowned business bootcamps. The competition has now closed, but keep your eyes peeled on social media for the announcement of the winners. 

Q&A with Hellen Ward

Q: What inspired you to get into the beauty industry?
A: My mum was a hairdresser, so I loved salon life from a very young age. The first salon I worked in offered beauty treatments too, so I learned quickly how much potential there was in the sector.

Q: What has kept your motivation strong throughout your years in beauty?
A: Having your own business is a huge motivating factor – there simply are too many people relying on you to take your foot off the gas. It always interests me that people think it’s easier being your own boss, when it’s the most challenging thing in the world.

Q: What advice would you give to your younger self?

A: Learn to trust your gut feeling. Your body, your heart - how you feel is a far more valuable guide than listening to your logical head. Sometimes intuition defies logic. Learn to listen to it.

Q: Who/what has had the biggest impact on your career and helped you get to where you are?

A: Probably my upbringing. My childhood was in two halves – pre and post my parents’ divorce. After some idyllic early years, money became tight and I couldn’t go on to higher education. I needed to earn! Consequently, my need to create my own financial security and stability has undoubtedly been my key driver and motivator.