Q: Why do you feel being the NHBF's first Beauty Ambassador is important, and what do you hope to achieve from it?

A: Until now there hasn't been a voice that truly crosses over between the two industries: hair and beauty. And I think that's where the NHBF and its new sister trade association, the NHBF can help.

Q: What has been the key to your success?

A: If you want to be successful, you have to remain at grassroots. I've worked in beauty and hair since I left school at 16; it has always been something I've felt very strongly about. Hair gets very dumbed down, beauty gets very dumbed down - and that's a real cause of concern for me. We employ 1% of UK workforce, we're worth £7bn a year to the UK. Yet we're still thought of as being a career that you do if you're not particularly bright. And that I find a huge frustration. If I can help to change that perception, that's great. 

Q: What is the best business advice you have been given?

A: If you do something for the right reasons, you always get the right result. Whenever I've done something for slightly selfish reasons, it has probably not worked out as well as I had hoped. It is easy to look at what everyone else is doing and feel you need to change your course. But if that means you're not doing things for the right reason, then the results may not be so great. 

Q: Why is entering Awards so important?

A: I don't enter awards any more, I judge them! But I think if you're a brand trying to build itself, it can really help to put you on the map!

Q: How has being an NHBF Member benefited both you and your business over the years?

A: I champion the NHBF 100%. It is a real lifeline. When you're running a small business you are on your own. You hear about all this red tape coming in and it can be very hard to make sense of things. For example, when GDPR came in earlier this year, it was the NHBF that I went to for all my advice. As a business owner, you are trying to pay the rent, put some pounds in the till and employ staff. So anything that can help make things clearer - and if, as the NHBF does, it can be put over in way you can easily understand - that is worth its weight in gold. I can't wait for the same high-quality support to be available to beauty salons too.