Penny Etheridge - Radiant Hair Consultancy

Radiant Hair Consultancy - London

Penny Etheridge is recognised as a highly qualified and passionate business coach, lecturer and presenter for the hair and beauty industry. With over 30 years in the business, Penny has first-hand experience of owning salons, starting and building an award winning, highly profitable 4 salon group across the South Coast. It’s this experience that means Penny recognises all the issues a salon owner faces today.

A member of the Institute of Enterprise and Entrepreneurs and London regional head for the Association of Business Mentors, she also sits on the steering committee for the Hair Council. Penny is a certified NLP Practitioner and presents NHBF business training events on How to get your team motivated to boost your takings and How to boost a flagging column, make more money and create happier clients.  She has been the recipient of countless industry awards for her work over the years.

Testimonial: The Salon, London Bridge

Kathy and Helen Le Rose

We came across Penny Etheridge on the NHBF business coaches page. She has been working with us since November 2017 and has proved to be a god send to our business.

Penny has proved to be so insightful on how we can motivate our team. In particular she coached us to adapt our appraisal system, implementing the right targets to fall in line with KPI. Now our appraisals motivate our people. She also implemented a more strategic approach towards any training provided and linked targets and this has had a direct impact on increasing our salon revenue. Since adopting our new approach our retail sales have improved dramatically. Our retail revenue for last year April to June 2017 was 5200.00, this year it is 8363.00, an increase of 40%. Because Penny has given us the confidence to share financial goal setting with in our company we have seen our team become more accountable within their working day. Everyone just seems happier, including me and Kathy, my business partner! We shall be continuing to utilise the services of Penny through 2019 and can highly recommend her friendly and common-sense approach towards business training.