The festive period is a gift for salons and barbershops. How your business capitalises on this period to boost your bottom line depends on how you market and promote your business. Take advantage of this joyous season to lift your business after a challenging year.
To ensure that your salon or barbershop flourishes and grows in these uncertain times, check out our tips for ensuring a fantastic festive season.
This blog post covers the following:
- Free advertising opportunities
- Gifting an experience
- Adding value to your salon
- Create a client database
- Alcohol rules
- Festive events
- Festive playlist
Free advertising opportunities
Are you making the most of social media to help your business sparkle during Christmas?
There are plenty of free or low-cost opportunities in today's online world to publicise your salon or barbershop, raise your profile, and keep in two-way contact with your clients. So, don't ignore your social media accounts – update them a few days ahead of Christmas Day with special promotions and gift ideas. Not only will this be seen by your regular followers' but word of mouth is still a powerful tool and will help bring in new clients. And don't forget to spread some Christmas spirit on the day by thanking and sending season greetings to loyal salon clients on the 25th. It doesn't cost anything. Lastly, ensure that your social media channels are updated and relevant as part of your regular marketing activities.
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